News & Updates

Excited about Spring Break 2013 yet? Believe it or not, marketing and promotions teams are already planning for it, and with good reason. Spring Break is the largest student event of the year, as over 1.5 million students from across the U.S. travel to various destinations, the most popular being Panama City Beach, Florida. Known […]

Spring Break’s first-ever social media command center was a “massive success,” according to the management team at Collegiate Marketing Group, the firm that oversaw the communications hub. A small team of twitter and tech-savvy individuals spent six weeks monitoring the digital fan conversation right at the heart of spring break activity in Panama City Beach,

    PANAMA CITY BEACH SMASHES GUINNESS WORLD RECORD FOR WORLD’S LARGEST bikini parade 450 women paraded to bring the record to the U.S. Tweet it! – @springbreakpcb has gone down in history with 450 women breaking Guinness World Record for largest bikini parade PANAMA CITY BEACH, Fla., March 6, 2012 – Lining up on

Walmart Partners Up On Spring Break Events The Walmart in Panama City Beach is joining in the Spring Break excitement this March. The supercenter, located on 10270 Front Beach Road, will be a hub spot for a whole slew of activities, events, and some top-rate performances, including their very own Luke Bryan concert! Collegiate Marketing

Spring Break 2012 Celebrity and Performance Update Organizers for Spring Break in Panama City Beach are confirming several performance dates ranging from February 28 through April 1. As previously announced, country singing superstars Eric Church and Luke Bryan will be performing free concerts at Spinnaker Beach Club. Eric Church and his “Church Choir” will be

SPRING BREAK 2012 GETS A SOCIAL MEDIA COMMAND CENTER Social Media Hub Will Promote a Fun, Exciting, and Safe Spring Break Spring Break 2012 in Panama City Beach, Florida will be introducing something new to the half a million students who will flock to the sugar sand beaches this March. The Spring Break ‘capital of

When you’re on Spring Break in Panama City Beach, Florida, chances are you’ve decided to visit the Spring Break Capital for more than just its world famous beaches. We’ll wager big money that you’re also going for a taste of the world class night life and party atmosphere. When you’ve been touted as the Spring

Spring Break Hot Spot Sets Sights on Breaking the Record for World’s Largest Bikini Parade Panama City Beach, Fla. – The Panama City Beach Convention & Visitors Bureau is working with marketing firms StudentUniverse Media and Collegiate Marketing Group in order to set the Guinness World Record for the largest bikini parade. The anticipated record

The 411 On Where To Party In PCB: If you’re heading to the spring break capital of the world this coming March and you’re not yet familiar with where the best places are to party, look no further. This is the definitive list of the best places to be at while on spring break. SPINNAKER

COUNTRY SINGERS LUKE BRYAN AND ERIC CHURCH TO PERFORM LIVE AT SPRING BREAK 2012 Country music is definitely a sure thing when it’s performed live in Panama City Beach, Florida during Spring Break. Just ask Luke Bryan, whose music video for the smash hit single “It’s a Shore Thing,” was actually filmed in Panama City

SURVIVING THE RUSH – Some helpful advice when deciding on which Sorority or Fraternity to choose… and how they choose you! It may not look like it yet, but spring is just around the corner. And just as spring break is a steadfast college tradition, so too is the spring sorority and fraternity rush. It’s

BEER PONG OR FLIP CUP? – It’s a question every Spring Breaker asks. Beer Pong and Flip Cup: The quintessential games of the student generation. Played at many a college party, fraternity, football tailgate, and spring break – both games involve drinking and should under no circumstances be attempted by the lightweight. But which game

Spring Break swimsuit shopping can be a bit challenging at times and finding a suit that works best for your body and personality isn’t always easy.  At UjENA Swimwear, we understand what this shopping experience is like and since 1984, we’ve been designing and manufacturing the largest selection of women’s swimwear in the world.    Something