PANAMA CITY BEACH TO MARCH INTO THE GUINNESS BOOK OF WORLD RECORDS

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Spring Break Hot Spot Sets Sights on Breaking the Record for World’s Largest Bikini Parade

Panama City Beach, Fla. – The Panama City Beach Convention & Visitors Bureau is working with marketing firms StudentUniverse Media and Collegiate Marketing Group in order to set the Guinness World Record for the largest bikini parade.

The anticipated record will be set during Spring Break this coming March in Panama City Beach, Florida. The Guinness Book of World Records will be present to make the record official. More than 357 women dressed in bikinis will be needed in order to break the record. The current record was set in October 2011 at the Surfer’s Paradise event, which took place in Australia’s Gold Coast.

In an interview with Panama City Beach’s The News Herald, Dan Rowe, president and CEO of the Panama City Beach CVB, said: “It’s a way for the students to come down and participate in a fun activity. It is something that is good clean fun.” (Read full article)

“StudentUniverse Media will be in Panama City Beach for the event and we look forward to an exciting challenge,” said Paul Tedeschi, General Manager of StudentUniverse Media. “The parade will bring international attention to the community, which has been such a pleasure to work with.”

StudentUniverse Media is managing the record attempt along with Collegiate Marketing Group. Both firms will also be putting on other promotions during Spring Break.

Collegiate Marketing Group currently manages and administers the largest Spring Break destination website and Facebook fan page for Spring Break in Panama City Beach. You can follow the World Record news and unfolding events at http://pcbeachspringbreak.com and at http://www.facebook.com/pcbeachspringbreak.

About Panama City Beach:

Panama City Beach is situated on 27 miles of sugar-white sand beaches bordering clear, emerald-green waters where the Gulf of Mexico and St. Andrew Bay converge.  With more than 300 days of sunshine annually and attractions such as St. Andrews State Park and Pier Park, the region has long been favored by travelers seeking an affordable beach vacation with year-round offerings for families, couples, groups and adventure-seekers.  These include championship golf courses, spas, sporting events, award-winning dining and diverse recreational activities. Panama City Beach recently opened the Northwest Florida Beaches International Airport, offering non-stop flights on Delta Airlines and Southwest Airlines.

For more information, call 1-800-PCBEACH (850-233-6503) or visit the official Web site of the Panama City Beach Convention and Visitors Bureau, http://www.visitpanamacitybeach.com. You can now follow us on Twitter @PCBeach to receive up to the minute news and details on special offers and deals.

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