7 Spring Break Facts You Didn’t Know

Spring Break isn’t just for students. As you can tell by reading the below list, it’s also for brands and local businesses!


  • Between 1.5 and 2 million students go on spring break every year and collectively spend over one billion dollars.
  • The number one U.S. Spring Break destination is Panama City Beach, Florida.
  • Panama City Beach attracts nearly half a million spring breakers each year.
  • The largest night club in the USA is Club Lavela and is located in Panama City Beach.
  • Panama City Beach has enjoyed wide-spread acclaim for having one of the world’s best beaches.
  • Corporate brands promoting their products and services on Spring Break stand a very good chance of increasing their brand awareness by 30 percent by the time their campaign is over.
  • Spring Break injects hundreds of millions of dollars into the local economy and provides local businesses nearly 40 percent of their income for the entire year.

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