Social Media Hub Will Once Again Promote a Fun, Exciting, and Safe Spring Break
Spring Break 2013 in Panama City Beach, FL will once again host a Social Media Command Center which will be managed and operated by Youth Marketing and Communications Agency Collegiate Marketing Group (CMG).
Last year, CMG introduced the idea and will again assemble its team to be spread throughout designated areas in Panama City Beach in order to not only monitor the digital fan conversation but to also act as a personal concierge service to students, in real-time, looking for some much needed area information.
It’s not a simple operation. The command center will run 15-17 hours per day, seven days a week, and will utilize multiple mobile devices and stationed computers to provide its services.
“Last year’s operation was something new and exciting and we weren’t sure how it was going to work out,” commented Carm Giardina, a representative of CMG. “By the time we were mid way through Spring Break it had already been declared a ‘massive success’. There is definitely a growing demand for this service.”
Please click here for a re-cap of last year’s Spring Break Social Media Command Center
In upwards of 500,000 students are expected to hit the World’s Most Beautiful Beaches over a six week period – more people than any other Spring Break destination, domestic or foreign. Using the official Spring Break in Panama City Beach Twitter and Facebook accounts as primary social tools, CMG’s team estimates it will communicate with approximately six percent of this year’s Spring Break population.
“Social media is how we interact now, especially students attending Spring Break,” said Giardina. “We feel it is absolutely necessary to continue to capitalize on this and take Spring Break to higher levels of social interaction.” Giardina also added that “Many students are visiting for the first time, and so, the necessity for informed communication will be front and center.”
The communication center will open March 2 and will run through April 7. In addition to responding to general questions such as directions to the hotel or shopping areas, the team will once again tweet regular updates regarding Spring Break events, provide information on Panama City Beach’s best attractions (both daytime and nighttime), and will of course be on stand-by to direct people in case of an emergency situation.
“Spring Break has become such an exciting event – not to mention very highly anticipated – and we want to ensure that everyone’s stay is fun, safe, and informative,” continued Giardina. “In a way, through doing this, we’re building on customer service by keeping students informed and under control.”
Specific twitter hashtags (listed below) will help the social media team identify students in need of help. For example, saying “Where is the closest Walmart?” and including the hashtag #PCB2013 will automatically be picked up on and will generate a timely response. Of course, direct messaging @springbreakpcb is always going to work best as that is the official twitter handle of Spring Break in Panama City Beach.
Facebook messages will also be answered, however the team is recommending that students follow the official twitter account and communicate via tweets and direct messages to promote efficiency.
“We will be using Facebook more for posting pictures of daily events and activities, and of course, to show off this absolutely gorgeous destination to all our fans,” said Giardina.
The official Facebook fan page for Spring Break in Panama City Beach has amassed nearly 85,000 ‘likes’ to date, and is steadily increasing. Giardina says “We have more Facebook fans than any other dedicated Spring Break fan page by far. Therefore, we have a responsibility to feed our fan base the information they crave and to direct traffic to the official Panama City Beach Spring Break website, which will be visited by a record amount of students this year.”
Giardina concluded by saying that “A big part of our mission is to build on what we accomplished last year and continue to be the benchmark that future events and programs can learn from.”
For more information on Spring Break in Panama City Beach, please visit http://www.pcbeachspringbreak.com
What to follow and what hashtags to use:
When using Twitter, the best and most efficient way to get a response is to simply follow @springbreakpcb and send a direct message or to include the @springbreakpcb in your tweet.
The hashtags that the team will pick up on are:
Please also become a fan of the official Panama City Beach Spring Break Facebook page by logging onto http://www.facebook.com/pcbeachspringbreak
28 thoughts on “Spring Break Social Media Command Center Returns to Panama City Beach This March”
Pingback: essay about words education
Pingback: movie review buy
Pingback: Crack Software Download}
Pingback: Autodesk Discount
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article. https://accounts.binance.com/uk-UA/register?ref=T7KCZASX
cialis 40mg price tadalafil 40mg brand best otc ed pills
purchase duricef online cheap epivir ca brand propecia 5mg
generic diflucan 100mg buy cipro 1000mg for sale order ciprofloxacin generic
buy estradiol 1mg sale estrace order prazosin 2mg canada
flagyl cheap bactrim 480mg over the counter buy keflex cheap
brand vermox buy mebendazole generic tadalafil tablet
purchase trimox pill anastrozole over the counter brand biaxin
order careprost pills robaxin price oral desyrel 100mg
clonidine 0.1mg us buy meclizine pills buy cheap generic spiriva
sildenafil online sildenafil us sildalis price
buy minocycline tablets order pioglitazone 15mg for sale purchase pioglitazone online cheap
leflunomide order online order leflunomide 20mg generic order sulfasalazine 500 mg online cheap
generic accutane 10mg absorica for sale online azithromycin 500mg sale
tadalafil order online cheapest viagra pfizer cialis
buy azithromycin 250mg omnacortil online buy gabapentin 100mg oral
where to buy ivermectin top ed drugs brand deltasone 20mg
buy cheap lasix ventolin inhalator canada albuterol online buy
buy generic levitra tizanidine price hydroxychloroquine 400mg generic
order ramipril 10mg without prescription glimepiride us arcoxia 120mg generic
order levitra buy plaquenil 200mg pills purchase plaquenil pill
asacol 400mg for sale asacol 800mg usa irbesartan 150mg over the counter
olmesartan without prescription olmesartan 20mg tablet order depakote 500mg online