Coors Light Encourages Panama City Beach Spring Breakers to Put Their Keys on Ice

Coors Light Free Rides® and Goldring Gulf Distributing Company to provide free shuttle service March 1-21

Coors Light is once again teaming with Collegiate Marketing Group on efforts to make the Spring Break season safer. The super cold brew is bringing its signature Coors Light Free Rides® program back to Panama City Beach to provide spring breakers with a safe transportation alternative.

In partnership with Goldring Gulf Distributing Company, Coors Light will provide free shuttle service nightly throughout the major routes of Panama City Beach beginning March 1 through March 21, with stops at popular hotels, bars and restaurants.

Last year, over 60,000 spring breakers rode the free buses during the month of March. Not only is keeping the community and its visitors safe a priority for this program, but also the promotion of responsible consumption of MillerCoors products.

Coors Light Free Rides is yet another great tool for promoting responsibility in the community and Panama City Beach merchants and retailers have been very receptive of the program.

Detailed route and schedule information is available by calling 1-800-FREE-RIDES (1-800-373-3743) or visiting

Stops will include the following hotels, clubs and local businesses:

  • Hammerhead Fred’s
  • Spinnaker
  • Circle K
  • Coyote Ugly
  • Bikini Beach Motel
  • Holiday Inn Resort
  • Grand Panama Resort
  • Harpoon Harry’s
  • Day’s Inn
  • Sharky’s Beach Club
  • Sandpiper Beacon Beach Resort


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