Looking beyond the parties and craziness that Spring Break comes with, brands are focusing on Spring Break as an opportunity to connect with tens of thousands of college students in a meaningful way – and in this case, it is by allowing students to experience their brand in a way that directly correlates to what Spring Break is all about: “fun”.
Popular brands such as Rockstar Energy Drink, Mountain Dew, Four Loko and countless others have all taken advantage of popular Spring Break destinations including Panama City Beach, connecting with students in a relevant way in the hopes of building long lasting brand loyalty.
Brand activations may include concert-style stage set-ups, comfortable beach lounges, product sampling and of course, plenty of music, while hotel pool decks are also decked out with stages, DJ music, and branded booth ‘look and feel’ set-ups.
Brands see Spring Break as a vital contributor to their word-of-mouth success. Activations that are able to engage with students via any form of an experiential tactic are more likely to succeed in having student “influencers” take that brand experience back home to their college friends on campus.
Brands that offer more “engagement” and allow for someone to “experience” a product are more likely to succeed. For example, Rockstar Energy Drink not only gave away free product samples during their month long promotion in South Padre Island, they conducted a variety of daily contests and beach entertainment, giving away valued swag which in turn really connected with students.
CMG Media Agency has become a leader in the student marketing space and works with brands all year round to help connect them with students. CMG has overseen dozens of major brand activations and event programs over last several years with a purpose to create a fun and memorable atmosphere in which college students can react positively to. The goal is to deliver an authentic message on behalf of our clients in order to have our targeted consumer leaving with an impression that will stretch far beyond Spring Break.
By activating with CMG during Spring Break, brands have access to a variety of proven success services and strategies specifically geared towards reaching the college demographic.
Our strong and wide networking range allows us to team up with the biggest and best located condos and hotels, the most popular night clubs, and today’s hottest celebrities in order to provide our clients with an unmatched capability to reach their market. It’s an experience your company shouldn’t miss out on!
CMG’s Spring Break services and opportunities for your brand can include:
– Beach Branding
– Stage and Concert Events
– Activity Sponsorship
– Club Events
– Sampling and Swag Giveaways
– Hotel Property Partnerships
– Digital Advertising
– Social Media Campaigns
For more information on how you can activate your brand with CMG, please connect with us at www.cmgmediaagency.com.
32 thoughts on “Spring Break 2017: What Brands Can Expect”
I know this if off topic but I’m looking into starting my own weblog and was curious what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet smart so I’m not 100 positive. Any suggestions or advice would be greatly appreciated. Kudos
I am not sure where you are getting your information, but good topic. I needs to spend some time learning much more or understanding more. Thanks for excellent info I was looking for this information for my mission.
I am continually looking online for tips that can help me. Thank you!
tadalafil 5mg tablet order tadalafil 20mg for sale best place to buy ed pills online
Valuable info. Lucky me I found your website by accident, and I’m shocked why this accident didn’t happened earlier! I bookmarked it.
duricef 250mg canada cheap cefadroxil 500mg propecia generic
diflucan online buy acillin without a prescription ciprofloxacin ca
buy estradiol pill buy minipress cheap cheap minipress 1mg
metronidazole 200mg over the counter buy cephalexin 500mg without prescription purchase keflex online
bimatoprost generic methocarbamol buy online desyrel 50mg pills
order trimox 500mg pill buy anastrozole for sale brand clarithromycin 250mg
clonidine over the counter tiotropium bromide uk buy tiotropium pills for sale
sildenafil 100mg sale order sildenafil 100mg pill sildenafil for men
purchase minomycin online cheap terazosin online order actos oral
buy leflunomide generic sildenafil pills 50mg buy azulfidine 500 mg pill
accutane oral order azithromycin 500mg sale buy azithromycin medication
order tadalafil 40mg cheap tadalafil generic tadalafil 40mg generic
purchase azipro without prescription buy prednisolone for sale order neurontin 800mg online cheap
ivermectin 12mg over the counter non prescription ed drugs buy prednisone 5mg online cheap
buy lasix pills buy doxycycline generic ventolin inhalator us
altace online order order etoricoxib 120mg online order arcoxia 120mg online
vardenafil 10mg drug oral levitra 10mg plaquenil 200mg ca
order vardenafil 20mg sale hydroxychloroquine 200mg over the counter order hydroxychloroquine 200mg generic
mesalamine medication purchase avapro pills cheap avapro 300mg
olmesartan order online buy calan 120mg pill depakote 250mg price
clobetasol drug buspirone 5mg over the counter brand cordarone 200mg
purchase acetazolamide generic buy imdur online imuran 50mg drug
coreg 6.25mg canada buy chloroquine no prescription buy chloroquine pills for sale
order digoxin 250 mg generic buy lanoxin 250mg generic brand molnunat 200 mg
No matter if some one searches for his required thing, thus he/she desires
to be available that in detail, thus that thing is maintained over here.
Feel free to surf to my webpage : mp3juice
buy naprosyn without a prescription cheap naprosyn purchase lansoprazole online cheap